Filmmaker and cultural practitioner working between London and Paris.
“As the son of Malaysian-Indian immigrants, raised in one of London’s most diverse boroughs, I was constantly exposed to a wide variety of cultures. That still shapes the way I navigate the world.”
After graduating with a degree in film & media and cultural studies from Kingston University, Aaron’s first experience combining fashion and digital content was when he founded the highly successful and pioneering men’s style blog INDIVIDUALISM. As the site’s popularity grew, he was hired by MR PORTER in its launch year to helm the site’s first film department. During his four years there, Aaron masterminded video content for the brand’s social media, editorial and marketing channels, helping to establish it as one of the world’s leading creators of men’s fashion film.
Keen to explore new projects, he left this role in 2014 to found AC Studios, a moving image studio working across fashion, design and culture. The studio has collaborated with brands including Belmond, Krug, Rolex, Burberry, Aston Martin and Levi’s.
Aaron's parents and family in Malaysia, 1975
Early years
Playing for Newham Youngbloods basketball team.
Individualism Team
Individualism's Buttoned Up Party
Mr Porter Social Showreel
“My work focuses on the connection between what’s happening in culture, fashion and the design world. I want to champion and celebrate people whose stories don’t usually get heard.”
Aaron’s work spans film, publishing and community-led projects focused on culture, identity and representation.
He is the founder of The Asian Man, a digital community and publishing platform that has grown from an online project into the first independently produced book celebrating South Asian men’s style. He also co-hosts What Is This Behaviour?, an award-winning podcast exploring South Asians breaking stereotypes across creative and professional worlds. Alongside this, Aaron continues to write and direct original short films that explore race, class and belonging through a quietly observational lens.
At the launch of The Asian Man book, bringing the project from digital to print.
The Asian Man a digital community turned publishing project.
Aaron Speaking at BOF Voices 2020
Brand partnerships
What Is This Behaviour? featured on British Airways.